Synchronica Introduces Pay-as-You-Grow RCS as a Service

  • Pressemitteilung der Firma Synchronica, 29.02.2012
Pressemitteilung vom: 29.02.2012 von der Firma Synchronica aus Berlin

Kurzfassung: Highlights: Synchronica launches RCS as a Service, a low-risk, pay-as-you-grow solution for mobile operators Fully hosted solution with no capital expenditure requirement Full RCS service without the need for a costly instant messaging ...

[Synchronica - 29.02.2012] Synchronica Introduces Pay-as-You-Grow RCS as a Service


Highlights:
Synchronica launches RCS as a Service, a low-risk, pay-as-you-grow solution for mobile operators Fully hosted solution with no capital expenditure requirement Full RCS service without the need for a costly instant messaging service (IMS) core network Helps operators to combat the threat from over-the-top (OTT) players Free trial periods available for operators to test and evaluate the service Follow @SynchronicaPLC for live Synchronica updates from Mobile World Congress Demo available at Mobile World Congress, Barcelona, hall 2, stand 2A37 GSMA Mobile World Congress, Barcelona, Hall 2, Stand 2A37, February 29, 2012. - Synchronica plc, the global innovator in mobile messaging solutions, today launched Synchronica RCS as a Service, a pay-as-you-grow solution for mobile operators wishing to roll out a fast and cost effective RCS (Rich Communications Suite) service.

Synchronica's solution is based on technology from NewPace and follows last week's announcement of a partnership deal between the two companies for the development, sales, and marketing of NewPace's RCS platform By using Synchronica's hosted RCS service, mobile operators can avoid the need to implement their own, costly IMS core network and can instead undertake a more cost-effective and accelerated rollout to subscribers.

Synchronica RCS as a Service also allows groups of mobile operators in one country to benefit from a joined-up RCS experience, irrespective of whether they have all deployed an IMS core, by launching their services simultaneously to enable cross-network messaging between subscribers.

Synchronica's service, which is fully controllable by the mobile operator, provides a viable safeguard to competitive threats from the over-the-top (OTT) direct-to-user players, such as WhatsApp and Google.

An industry standard defined by the GSMA, RCS provides the specifications to unify popular communications channels, such as voice, presence, status, instant messaging (IM), SMS, buddy lists, media sharing, conferencing, and video chat into a single service accessible from the mobile handset.

Synchronica's solution enables mobile operators to rapidly deliver a service based on an RCS-e application server which is fully compliant with version 1.2 of the RCS-e specification. Synchronica will continue to upgrade the service to comply with future iterations of the RCS specification as these become available.

Provided as a hosted option with a clear migration path for future deployment into a mobile operator's own premises, Synchronica's solution enables a mobile operator of any size to cost-effectively provide RCS without upfront capital outlay. Synchronica RCS as a Service does not require mobile operators to purchase, install, or maintain additional hardware equipment or to procure software licences.

"Synchronica's RCS as a Service provides mobile operators with a unique opportunity to cost-effectively change the way we use our mobile phones", explains Kim Hartlev, Chief Technical Officer at Synchronica. "With our solution, operators don't need to invest in an IMS core, and from our global data centers, they can rapidly introduce their service within twelve to 16 weeks."

Synchronica RCS as a Service provides full server and client interoperability with Unity, Synchronica's flagship mobile messaging platform, enabling operators to offer full RCS functionality that can be enhanced with Unity's unified messaging support for external portals and social networking communities.

The solution also enables operators to reuse their existing infrastructure with built-in interconnection to legacy communities and service platforms.

"We believe that operators shouldn't have to abandon legacy investments as a means of deploying new technology", continues Hartlev. "At the same time, we recognize that RCS is an evolving standard which will face regular technical revisions. Because Synchronica's solution is hosted on behalf of the mobile operator, it's easy for us to deploy software upgrades as the RCS-e specification evolves, keeping the mobile operator's service fully up to date without facing additional costs."

A demonstration of Synchronica RCS as a Service is available in hall 2, stand 2A37. Operators can also enjoy a no-obligation time-limited trial in which to test and evaluate the service.


About Synchronica

Synchronica plc is a global innovator in next-generation mobile messaging technologies. Its flagship product Unity has been chosen by more than 100 of the world's leading mobile operators and OEMs to power their own-branded push email, instant messaging, and social networking services.

With leading features such as unified messaging, geo socialization, and RCS as a service, Unity connects to any mobile device - from the most basic mobile phone, to high-end tablets -, providing customers with a strong foundation on which to achieve market differentiation, diversified revenue streams, and reduced churn.

Headquartered in the United Kingdom, Synchronica maintains global research and development centers in Canada, Germany, India, and the Philippines. Synchronica's shares trade on the London Stock Exchange AIM market (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). Please visit www.synchronica.com or follow Synchronica on Twitter, @SynchronicaPLC.


For more information, please contact:
David Clark
Tel.: +44 1892 5527 20
Fax: +44 1892 5527 21
david.clark@synchronica.com

Über Synchronica:
Synchronica (www.synchronica.com) wurde 2004 von einer Expertengruppe rund um den Unternehmer Carsten Brinkschulte gegründet. Das Unternehmen fokussiert sich auf die Entwicklung und Vermarktung von Software zur drahtlosen Synchronisierung von Mobilfunktelefonen und will zu einem führenden Anbieter von Lösungen für Unternehmen und Betreiber von Mobilfunknetzen werden. Die Gründer von Synchronica können im Bereich Wireless-Technologie auf eine lange Erfolgsgeschichte zurückblicken und haben in 2003 den weltweit ersten SyncML Server in Betrieb genommen.

Firmenkontakt:
For more information, please contact:
David Clark
Tel.: +44 1892 5527 20
Fax: +44 1892 5527 21
david.clark@synchronica.com

Die Pressemeldung "Synchronica Introduces Pay-as-You-Grow RCS as a Service" unterliegt dem Urheberrecht der pressrelations GmbH. Jegliche Verwendung dieses Textes, auch auszugsweise, erfordert die vorherige schriftliche Erlaubnis des Autors. Autor der Pressemeldung "Synchronica Introduces Pay-as-You-Grow RCS as a Service" ist Synchronica.