MINI and PUMA seal a multi-year licence partnership
- Pressemitteilung der Firma BMW Group, 17.07.2012
Pressemitteilung vom: 17.07.2012 von der Firma BMW Group aus München
Kurzfassung: Joint collection to feature clothing, shoes and accessories for the sporty, urban lifestyle. Munich / Herzogenaurach. Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership ...
[BMW Group - 17.07.2012] MINI and PUMA seal a multi-year licence partnership
Joint collection to feature clothing, shoes and accessories for the sporty, urban lifestyle.
Munich / Herzogenaurach. Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories. The lifestyle product lines will be available from September 2012 under the label MINI by PUMA. Selected MINI dealerships will be selling a range of items, while PUMA stores and PUMA retail partners will carry the entire collection.
MINI by PUMA – Driving style meets sporting fashion.
The collection unites MINI’s "creative use of space” principle and PUMA’s strengths in designing clothing, shoes and accessories. Inspired by the UK, the home of the automotive brand, the collection features British icons like the Union Jack and bulldogs as design elements to add an extra fashionable edge. High-quality materials, clean lines and contrasting linings combine to create a sleek, stylish look.
"In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups”, says Dr Thomas Goerdt, Director Lifestyle Collections at the BMW Group.
The first MINI by PUMA collection, which will be launched in September, features sporty yet stylish unisex bags and accessories, including larger weekend bags, compact handbags and wallets. The cleverly designed interior compartments and zips make for practical bags with ample storage. The strap and handle designs are inspired by MINI seatbelts. The various models come in black with neon yellow luggage tags. The bags will be complemented by a range of sneakers, which will include different models of low-cut sneakers and chukka sneakers for both men and women. The sporty, lightweight shoes have a narrow last and feature "cool Britannia” design details. The collection’s colour palette focuses on black, white and green. The MINI by PUMA collection will also feature a variety of fashionable clothing ranging from T-shirts to parkas.
MINI brand partnerships.
MINI has a long history of licence partnerships. For example, the automotive brand collaborated with Japanese shoe brand Onitsuka Tiger on a shoe collection and also teamed up with sonoro audio, a German manufacturer of design audio products, to produce a special MINI multifunctional internet radio receiver. This latest collaboration with PUMA is the most comprehensive license agreement MINI has signed for its Lifestyle Collection to date.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
If you have any questions, please contact:
BMW Corporate Communications
Karin Elvers, BMW Group Lifestyle and Design Communication
Phone: +49-89- 382- 23742, Fax: +49-89- 3822-20626
Michael Rebstock, Head of Product Communication BMW Automobiles
Phone: +49-89- 382-20470, Fax: +49-89- 382-20626
Media Website: www.press.bmwgroup.de
E-mail: presse@bmw.de
Joint collection to feature clothing, shoes and accessories for the sporty, urban lifestyle.
Munich / Herzogenaurach. Automotive manufacturer MINI and sports lifestyle brand PUMA have signed a worldwide license agreement sealing their partnership over a period of several years. The collaboration brings together two innovative and iconic brands with a long-standing passion for functionality, performance and design, and centres on a joint collection of clothing, shoes and accessories. The lifestyle product lines will be available from September 2012 under the label MINI by PUMA. Selected MINI dealerships will be selling a range of items, while PUMA stores and PUMA retail partners will carry the entire collection.
MINI by PUMA – Driving style meets sporting fashion.
The collection unites MINI’s "creative use of space” principle and PUMA’s strengths in designing clothing, shoes and accessories. Inspired by the UK, the home of the automotive brand, the collection features British icons like the Union Jack and bulldogs as design elements to add an extra fashionable edge. High-quality materials, clean lines and contrasting linings combine to create a sleek, stylish look.
"In PUMA we have found an ideal partner that shares our enthusiasm for a sporty, urban look and lifestyle, has a worldwide presence and, like MINI, appeals to young, open-minded target groups”, says Dr Thomas Goerdt, Director Lifestyle Collections at the BMW Group.
The first MINI by PUMA collection, which will be launched in September, features sporty yet stylish unisex bags and accessories, including larger weekend bags, compact handbags and wallets. The cleverly designed interior compartments and zips make for practical bags with ample storage. The strap and handle designs are inspired by MINI seatbelts. The various models come in black with neon yellow luggage tags. The bags will be complemented by a range of sneakers, which will include different models of low-cut sneakers and chukka sneakers for both men and women. The sporty, lightweight shoes have a narrow last and feature "cool Britannia” design details. The collection’s colour palette focuses on black, white and green. The MINI by PUMA collection will also feature a variety of fashionable clothing ranging from T-shirts to parkas.
MINI brand partnerships.
MINI has a long history of licence partnerships. For example, the automotive brand collaborated with Japanese shoe brand Onitsuka Tiger on a shoe collection and also teamed up with sonoro audio, a German manufacturer of design audio products, to produce a special MINI multifunctional internet radio receiver. This latest collaboration with PUMA is the most comprehensive license agreement MINI has signed for its Lifestyle Collection to date.
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
If you have any questions, please contact:
BMW Corporate Communications
Karin Elvers, BMW Group Lifestyle and Design Communication
Phone: +49-89- 382- 23742, Fax: +49-89- 3822-20626
Michael Rebstock, Head of Product Communication BMW Automobiles
Phone: +49-89- 382-20470, Fax: +49-89- 382-20626
Media Website: www.press.bmwgroup.de
E-mail: presse@bmw.de
Über BMW Group:
Die Aktivitäten der BMW Group umfassen neben dem Automobilgeschäft die Entwicklung, Produktion und Vermarktung von Motorrädern sowie umfassende Finanzdienstleistungen für Privat- und Geschäftskunden:
Automobile.
Mit den Marken BMW, MINI und Rolls-Royce Motor Cars ist die BMW Group der einzige Automobilhersteller weltweit, der mit allen Marken und über alle relevanten Segmente hinweg eine reine Premiummarken-Strategie verfolgt, vom exklusiven Kleinwagen bis zur absoluten Top-Limousine.
Motorräder.
Auch bei den Motorrädern verfolgt die BMW Group eine Premiummarken-Strategie. Unser Anspruch: In den Bereichen Technologie, Umweltschutz und Sicherheit führende Produkte im oberen Segment der motorisierten Zweiräder zu entwickeln, zu produzieren und mit einem umfassenden Service im Markt zu betreuen.
Finanzdienstleistungen.
Wir verstehen Finanzdienstleistungen als Schlüsselfaktor in einer mobilen Welt. Hierbei setzen wie auf ein konzentriertes Produktportfolio, in dem wir jede Detailfrage mit Expertenwissen beantworten können. Unsere Tätigkeitsfelder im Einzelnen: Finanzierung und Leasing, Vermögensmanagement, Händlerfinanzierung, Flottengeschäft.
Unsere weiteren Geschäftsbereiche: IT-Beratung und Systemintegration (Softlab GmbH) und Versicherungen (Bavaria Wirtschaftsagentur GmbH).
Die Unternehmenszentrale in München steuert die Aktivitäten der BMW Group weltweit. Im „Vierzylinder“ am Olympiapark laufen die Fäden aus mehr als 150 Ländern zusammen.
Firmenkontakt:
If you have any questions, please contact:
BMW Corporate Communications
Karin Elvers, BMW Group Lifestyle and Design Communication
Phone: +49-89- 382- 23742, Fax: +49-89- 3822-20626
Michael Rebstock, Head of Product Communication BMW Automobiles
Phone: +49-89- 382-20470, Fax: +49-89- 382-20626
Media Website: www.press.bmwgroup.de
E-mail: presse@bmw.de
Die Aktivitäten der BMW Group umfassen neben dem Automobilgeschäft die Entwicklung, Produktion und Vermarktung von Motorrädern sowie umfassende Finanzdienstleistungen für Privat- und Geschäftskunden:
Automobile.
Mit den Marken BMW, MINI und Rolls-Royce Motor Cars ist die BMW Group der einzige Automobilhersteller weltweit, der mit allen Marken und über alle relevanten Segmente hinweg eine reine Premiummarken-Strategie verfolgt, vom exklusiven Kleinwagen bis zur absoluten Top-Limousine.
Motorräder.
Auch bei den Motorrädern verfolgt die BMW Group eine Premiummarken-Strategie. Unser Anspruch: In den Bereichen Technologie, Umweltschutz und Sicherheit führende Produkte im oberen Segment der motorisierten Zweiräder zu entwickeln, zu produzieren und mit einem umfassenden Service im Markt zu betreuen.
Finanzdienstleistungen.
Wir verstehen Finanzdienstleistungen als Schlüsselfaktor in einer mobilen Welt. Hierbei setzen wie auf ein konzentriertes Produktportfolio, in dem wir jede Detailfrage mit Expertenwissen beantworten können. Unsere Tätigkeitsfelder im Einzelnen: Finanzierung und Leasing, Vermögensmanagement, Händlerfinanzierung, Flottengeschäft.
Unsere weiteren Geschäftsbereiche: IT-Beratung und Systemintegration (Softlab GmbH) und Versicherungen (Bavaria Wirtschaftsagentur GmbH).
Die Unternehmenszentrale in München steuert die Aktivitäten der BMW Group weltweit. Im „Vierzylinder“ am Olympiapark laufen die Fäden aus mehr als 150 Ländern zusammen.
Firmenkontakt:
If you have any questions, please contact:
BMW Corporate Communications
Karin Elvers, BMW Group Lifestyle and Design Communication
Phone: +49-89- 382- 23742, Fax: +49-89- 3822-20626
Michael Rebstock, Head of Product Communication BMW Automobiles
Phone: +49-89- 382-20470, Fax: +49-89- 382-20626
Media Website: www.press.bmwgroup.de
E-mail: presse@bmw.de
Die Pressemeldung "MINI and PUMA seal a multi-year licence partnership" unterliegt dem Urheberrecht der pressrelations GmbH. Jegliche Verwendung dieses Textes, auch auszugsweise, erfordert die vorherige schriftliche Erlaubnis des Autors. Autor der Pressemeldung "MINI and PUMA seal a multi-year licence partnership" ist BMW Group.