Pressemitteilungen zum Thema "survey"

Some sustainability claims, especially climate-related ones, are not very comprehensible for consumers and therefore do not influence their decision to buy a certain product very much. This is the finding of a representative survey conducted by the SVI-Endowed Chair of Marketing of Germany's HHL Leipzig Graduate School of Management and GfK Verein (Association for Consumer Research). The researchers examined how German consumers perceive the ...

Once again, HHL Leipzig Graduate School of Management is presenting itself as a leading private business school in Germany. The results of a survey by the trendence institute show: HHL has Germany's most satisfied students.HHL has landed in the top positions in five of nine categories as part of a comparison of 109 universities in Germany. The empirical basis of this year's trendence Graduate Barometer Business Edition is a survey which was ...