Pressemitteilungen zum Thema "sustainability-claims"

sustainability-claims Pressemeldungen passend zum Suchbegriff sustainability-claims im Presseportal

Pressemitteilungen zum Suchbegriff-Schlagwort sustainability-claims
CO2 Compensated. Germans Do Not Understand Many Sustainability Claims
28.01.2015
aus 04109 Leipzig
Some sustainability claims, especially climate-related ones, are not very comprehensible for consumers and therefore do not influence their decision to buy a certain product very much. This is the finding of a representative survey conducted by the SVI-Endowed Chair of Marketing of Germany's HHL Leipzig Graduate School of Management and GfK Verein (Association for Consumer Research). The researchers examined how German consumers perceive the ...